Ecom Elites Course Review

Many dropshippers fail because after seeing a video on YouTube, they start a store immediately. What they did not realize is that a dropshipping business, even if it sounds easy, is still a business. 

The good news is that there are courses online that can guide you step by step how dropshipping is done. One of these, and perhaps the most popular, is Ecom Elites by Franklin Hatchett

What I want to do today is to take a closer look at this course. In this Ecom Elites course review, you will learn: 

  • Who is Franklin Hatchett
  • Course Content
  • Who should take the Ecom Elites dropshipping course? 
  • eCom Elites Pricing

In the end, you should be able to decide if the course is the right one for you. You will also understand what specific courses are in the module.

Who is Franklin Hatchett?

Franklin Hatchet is a self-made entrepreneur. He has had a long experience in affiliate marketing and dropshipping. He knows his stuff, and he has even received awards from companies like ClickFunnels due to his success as a marketer. 

Franklin has a lot of followers online. What he does is to teach people for free. However, if you want to learn more, you need to purchase his course. He has two courses. One is about dropshipping called Ecom Elites. The other one is about affiliate marketing called Savage Affiliates.  

As a multi-awarded trainer, Franklin’s teaching style is what we can call over-the-shoulder. His method is to show you step by step processes that you can follow. As such, following his methods is easy—you will learn from his videos even if you are a complete beginner in the world of entrepreneurship.

Franklin himself has several dropshipping stores and affiliate marketing websites. These are businesses that he grew over the years, and this is how he has learned what he teaches in his two courses.  

What Will I Learn in Ecom Elites Course?

The course is divided into different modules. Each module has several videos that explain the processes step by step. 

These are: 

  • Creating Your Store
  • Sourcing Products
  • Facebook Traffic
  • Instagram Traffic 
  • Organic Google Traffic
  • Email Marketing
  • Top Secret Videos
  • Business Lessons
  • Updates

Let us take a look at each one and explore what you will learn from each module. 

How To Create Your Shopify Store

The first module introduces you to building your store on the Shopify platform. Here, Franklin shows you step by step process how to set-up your store. 

Here are the topics covered in this module:

  • Should you build a niche or general store?
  • Building your Shopify store step by step
  • How to choose themes and install them
  • How to add products and how to add check out pages
  • How to create coupons
  • How to set up your checkout page
  • How to offer upsells and what apps to use

By the end of this module, you should have already created a fully functional Shopify store.

Sourcing Products

This is one of the most important parts of the training—how to find suppliers and winning products. Below are the things you will learn:

  • How to use AliExpress
  • Techniques to find the best suppliers
  • How to choose products that have a demand
  • Tools you can use to look for top-selling products
  • Tools you can use to spy on your competitors
  • The proper way to pricing your products

At the end of this module, you should be ready to apply what you have learned to find products that sell. Since you have been trained to look at data, you will not be choosing products based on hunches. Instead, you will sell products that have a demand—products that come from reliable suppliers.

How To Setup and Run Facebook Ads

This is where you get to learn how to use Facebook to your advantage. You will also learn how to create advertisements. 

The topics are:

  • How to create your Facebook page
  • How to choose the right advertising campaign
  • How to build an ad in the Facebook system
  • How to select the right audience target
  • How to install Facebook Pixel

In this module, you will also learn the meaning of A/B split test. You will see how to make your ads perform better, and how you can choose ads that you can scale up. Franklin will show you how to analyze your Facebook data, and the charts and graphs mean. 

How To Setup and Get Instagram Traffic 

Like the Facebook module, this part of the training shows you how to use Instagram for your business. Instagram is best for dropshippers because you can show photos of your products to millions of people. 

Here are the things you will learn: 

  • How to get traffic on the platform
  • How to create an ad
  • How to automate your posts 
  • How to get followers
  • How to find influencers

By the end of this module, you should be able to choose which one to use: Instagram or Facebook or both. 

Organic Google Traffic – SEO For Shopify

The focus of this module is search engine optimization. Here, Franklin touches on the subject of how you can use Google to get free traffic. He knows that paying for ads is not sustainable, so he shows you how you can best maximize search engines for free traffic. 

Here are the things you will learn:

  • Keywords – how to find the right keywords to target and why they are important
  • Page optimization – how to put keywords in your pages, so Google knows what they are about
  • Backlinking strategies – how to build backlinks to your website.

The main method you will use to drive free traffic is blogging. Pay attention to this module—you will use this a lot in your dropshipping business. 

Email Marketing for Shopify

This is focused on how you can collect email addresses from your site visitors, and how you can use the email address of your customers to market more products. 

This module covers the following topics: 

  • How to create an email capture page
  • The importance of a landing page
  • How to generate leads 
  • How to create automatic responses for subscribers
  • What kind of lead magnets to use

After this module, you should be ready to launch your own email marketing campaign. 

Top Secret Videos

This part of the training shows you more marketing techniques to improve your sales. These are best practices where you can build more loyal customers and improve your conversion rate. 

The things you will learn here are: 

  • How to create coupons and make them work
  • How to create pages and get fans 
  • How to leverage the power of product reviews for social proof
  • Other things you can offer like warranties

In this module, you will also learn how to spy on your competitors. You will know what products they are selling, and more importantly, you will learn how to find out what their bestsellers are. 

Business Lessons

Here, Franklin discusses the business rules about taxes and other things you need to know in running a business. 

Here are some of the topics covered in this module:

  • Ways to improve your conversion rate 
  • How to register your business and comply with government regulation
  • How to find virtual assistants who can do the job for you

This part of the training leans towards business management and best practices. You will learn that running an online business is not really any different from running a physical store.

Ecom Elites Course Updates

This is the last part of the ecom course. This is a module where Franklin uploads new videos for updates. For example, if Facebook updated its policy, you will be able to watch Franklin’s inputs here. 

This is also where he teaches you about new things that he has discovered recently. You can always come back here to learn about new technologies, or what kind of new email marketing techniques are out there. 

This part of the module also teaches you how to analyze sales data. You can dig deeper into your store’s performance, and then learn how to make business decisions based on the analysis. This module, along with the rest, is accessible for life. Whenever there are new updates, you will learn about it from Franklin’s private Facebook group. 

Who should take the Ecom Elites dropshipping course?

The course covers a lot of aspects of entrepreneurship. Since it teaches you how to build websites and how to run ads, the course is not just for people who want to dropship but for others, too. 

Take the course if:

  • You want to learn how dropshipping works
  • You know how dropshipping works but you do not know where to start
  • You already have a dropshipping store, but you are not making sales
  • You want to learn how to conduct effective marketing action plans
  • You need to understand how SEO works

The best thing about this course is that it is not a membership. You only buy it once, and then you have access to it forever. What this means is that after building your own store, you could still come back to the videos and watch some segments again and again—like the marketing and ad creation courses that teach you how to run ads in Facebook. 

eCom Elites Pricing

How much does the course cost? 

There are two packages for this best dropshipping course. The first one costs $197, and it is called Standard. The course content is as follows:

  • Complete training
  • Product research methods
  • Training for Facebook and Instagram Ads
  • Search Engine Optimization
  • Super Secret Videos
  • Membership on inner Circle
  • Lifetime access

The second package is called Ultimate, and it costs $297. This package includes

  • Complete training
  • Product research methods
  • Training for Facebook and Instagram Ads
  • Search Engine Optimization
  • Super Secret Videos
  • Membership on inner Circle
  • Lifetime access
  • Step by step funnel-building
  • Google Shopping Ads training
  • Free book about top-selling products
  • Free book about top-selling niches

As you can see, the Ultimate package has four bonuses, and you can get them for the price of $100. If you only want to learn dropshipping, take the first course. If you want to learn how to build funnels and how to run ads on Google, you have to take the second package. 

Ecom Elites Course Review Summary

Dropshipping is a tough business. Many people think that it is easy because it is easy to build one. What makes it difficult is selling the products. If you do not know how to market your products effectively, you will never make a sale. 

Dropshipping is not as easy as choosing a product in AliExpress and then posting them online. It takes a lot of planning and strategy to make a dropshipping store successful. 

If you only rely on YouTube, rely on YouTube videos, you are going to have to watch videos with conflicting information. Worse, you will watch videos from people who provide misleading information. 

Take the course, and then learn from an expert. Plan your busines and come back to the courses if you need help. This is the only way you can build a dropshipping business with a solid foundation. 

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